Unshattered Empowers Women in Recovery, Now Their Bags Are Going to the Super Bowl

What is Unshattered in Wappingers Falls, New York?

Since 2016, Unshattered in Wappingers Falls has been focusing on their mission to break the addiction relapse cycle.

At Unshattered they "provide a healing centered workplace community where women can find belonging, develop skills and choose to pursue healing and long-term sobriety."

On The Unshattered website explains that their employees spend "10% of their paid hours receiving personal and professional education to help them grow and thrive."

The women on the Unshattered team make premium sustainable handbags, made of upcycled materials. According to their website, 94% of their "employment program participants have chosen to remain in long-term sobriety."

Unshattered Bags Going to Super Bowl WAGS

Football season is coming to an end with Super Bowl LX slated for Sunday February 9th, 2026.

The New England Patriots will take on the Seattle Seahawks at Levi Stadium in San Francisco.

Off the field, the Unshattered team has been busy at work creating handcrafted touletry bags for the WAGS (wives and girlfriends) of the NFL players.

In a Facebook post they write "Unshattered had the honor of partnering with Stand Together to provide over 100 handcrafted toiletry bags as gifts for the wives and girlfriends of the players competing in the Super Bowl."

Unshattered continues, writing:

Each bag was thoughtfully created by women rebuilding their lives on the other side of addiction, turning this opportunity into something far bigger than the game itself.

They add "Our team worked around the clock to ensure every detail reflected care, quality, and purpose."

This means that wives and girlfriends like Ann Michael May (New England QB Drake Maye's wife) and Cardi B (New England Wide Receiver Stefon Diggs fiancé) will likely get their hands on the premium bags made in the Hudson Valley, pretty cool right?

Leading up to the Super Bowl, Unshattered will be sharing behind-the-scenes moments from the work leading up to the big game on social media. Take a look at their page below:

Kelly Clarkson Invites Unshattered on The Kelly Clarkson Show

This isn't the first time Unshattered has been in the spotlight.

Back in 2023 and 2025, Unshattered Founder and CEO Kelly Lyndgaard was invited to be on The Kelly Clarkson Show on NBC.

In 2023, Lyndgaard was part of a Kelly Clarkson Show segment called Rad Human where Clarkson and Southwest Airlines gifted Unshattered an incredible $100,000 grant. 

Then, the following year in 2024, Clarkson invited Unshattered back again to be apart of their 6th season.

At the time Lyndgaard shared "After our appearance on the show last December, we had our highest sales and donations ever!"

The exposure on The Kelly Clarkson Show, plus the grant money they received impacted and helped Unshattered expander their organization in many ways.

Hopefully, the WAGS at Super Bowl LX will push the Unshattered mission even further!

If you would like to donate to Unshattered or purchase one of their amazing bags, visit Unshattered.org.